Optimize ad spend using traffic quality signals
Improve campaign quality and cut wasted spend by separating trusted traffic from suspicious automation — then measure what changes really improve outcomes.
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The real problem isn’t “bad ads” — it’s low-quality traffic
Stop buying automation and start buying outcomes
Trusted Accounts gives you quality signals to understand which sources actually drive value. Then use those insights to guide budget decisions and validate changes.
Fraudulent clicks and low-quality traffic
Detect and segment suspicious engagement so you can avoid paying for automation instead of value.
Wasted budget from “looks legit” traffic
Not all abuse is obvious. Use quality signals (Trusted vs Suspicious vs Invalid) to make better decisions.
Unclear conversion drivers
Make your optimization based on measurable quality outcomes rather than vanity metrics.
Noisy attribution
Stop automation from distorting campaign performance so your reporting stays actionable.
How it works
Signals today, better decisions tomorrow
Marketing Optimization combines Trusted Accounts signals with your campaign measurement. You see how traffic quality changes and which sources drive trusted outcomes.
- Measure quality signals
- Track traffic quality and outcomes using the same decisioning signals that power protection and analytics.
- Differentiate Trusted vs risky traffic
- Classify traffic into quality buckets so you can understand which sources drive real value.
- Reallocate spend with confidence
- Use the dashboard metrics to optimize budgets and reduce waste from suspicious/invalid traffic.
- See results over time
- In the admin-panel, explore trends and validate what changes actually improve outcomes.
- Trusted vs suspicious/invalid traffic quality buckets.
- Trends over time so you can validate budget strategy.
- Beta dashboard experience that expands as integrations mature.
Key benefits
Reduce spend waste. Keep your dashboards honest.
Marketing Optimization uses Trusted Accounts signals to help you optimize campaign performance using quality buckets and trends.
- Beta insights for marketers
- Marketing Optimization is a beta dashboard: you can explore metrics and quality signals while we expand automation.
- Budget-aware decisioning
- Ground optimization in traffic quality, so you’re not optimizing for noise.
- Actionable attribution
- Reduce analytics distortion caused by bot automation and low-quality sources.
- Privacy-first design
- Designed to minimize invasive tracking while still enabling accurate quality signals.
- Works with the admin suite
- Marketing Optimization is part of the Trusted Accounts admin experience.
Frequently asked questions
This feature is labeled Beta in the admin-panel. The landing copy reflects what the dashboard provides today.
- Is Marketing Optimization fully automated?
- It’s a beta dashboard. You can explore quality signals and insights now, and we’ll expand more automation as it’s ready.
- Do you block traffic?
- Marketing Optimization focuses on measurement and signals. You can pair it with protection features to enforce allow/challenge/block behavior when needed.
- What metrics should we look at first?
- Start with the dashboard’s quality buckets and trend views. Then correlate changes with conversion outcomes in your existing analytics.
- Where does the data come from?
- From the same enforcement and analytics signals collected by Trusted Accounts within your integration stack.
Start with beta marketing optimization
Explore traffic quality insights in the admin-panel and reduce wasted spend with measurable, quality-based decisioning.